Behind the scenes with Wildfang’s Creative Director

It takes a certain amount of badassery to leave a solid 9-to-5 and launch a fashion brand with your friends. It takes even more to launch one with a vision to shake up the status quo. Thankfully there are people in the world like Emma Mcilroy, Julia Parsley and Tara Thuot. They left jobs at Nike to launch Wildfang in 2013 and have since created a massive force of a brand that celebrates all things tomboy. Whether Ruby Rose is your style icon or you just prefer pants over skirts, the Portland-based fashion boutique and brand has something inspiring, and empowering, for every woman. We fell in love with it when we walked through the doors of their Portland store so we had to find out more about what goes on behind the scenes. We caught up with their Creative Director Tara Thuot to talk about building a business, gender politics in fashion, and all of her favorite things.

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HAVE YOU ALWAYS HAD TOMBOY STYLE? I have always loved to mix masculine and feminine. Even when I was 4-years-old, I rocked pants under my dresses. Pretty sure I am still rocking that style today.

WE LOVE THE EMPOWERING ATTITUDE OF YOUR BRAND. TELL US MORE. We believe being a Wildfang and a tomboy is as much about spirit as it is style. By having a two-way conversation with women and featuring real and empowering women in our content, our hope is that we are building a brand that is inclusive and inspiring.