Greg Armas of Assembly on style, slow fashion and bicoastal retail

“I started finding that a lot of interesting academic psychic, explorer, and adventurous avatar-type of individuals seem to disappear,” Greg Armas says, describing his Spring/Summer 2016 ready-to-wear collection for Assembly. “The classic examples were Amelia Earhart and Maria Orsic.” We think both of those women would certainly approve of Assembly’s striking, utilitarian pieces. Brave of heart, mixed with a little intrigue, is a fitting mood for Greg, the founder and designer of Assembly. He was first a galleryist in Los Angeles before starting his first foray into retail, Scout, on Third Street in LA back in 2003. He made the move east to open Assembly New York in 2008, launched their namesake label in 2012, and this year, embraced the bicoastal lifestyle with a second location, Assembly Los Angeles.

This month we’re excited to be the exclusive retailer of three pieces from the SS16 collection. So we caught up with Greg to find out more about his approach to retail, his own personal style and the best place to get tacos in LA.

Shop Assembly >

ARE THE PRINCIPLES OF A RETAIL SPACE AND GALLERY SIMILAR FOR YOU AND YOUR APPROACH? We’ve always run the shops as galleries and built our relationships with clients and designers as such. This can be challenging, considering retail’s breakneck pace, so at times we opt for more of a slow fashion mindset.

Our co-founder shares her Spring shopping list

As the woman who curates the indie boutiques and contemporary designers you shop on Garmentory, our co-founder Adele Tetangco is kind of an expert on the greatest of the latest. Shop the 9 things on her personal shopping list this season.

Spring Editorial: Full Bloom


Samsoe & Samsoe shirtdress; Wood Wood jeans and shoes. All from Nouvelle Nouvelle.


Priory jacket; KAAREM top; WU+SEN pants; Anniel shoes. All from Board of Trade.


Rachel Comey top; Creatures of Comfort skirt; Kara tote; Vayarta shoes. All from One of a Few.


RHOI top and pants; Clyde hat; Coclico shoes.

Sale picks to channel the best trends of Spring 2016 now

Finally securing that coat on your wish list is just one of the rad things about sale season. Make room in your closet because you can stock up on next season’s best trends at the same time. So keep scrolling, we’ve rounded up our favorite Spring trends up for grabs at a pretty discount.

SLIP DRESS The Nineties continues its reign on the runways and this coming season the slip dress channels both Kate Moss and your lingerie drawer. Layer it over a slim turtleneck and jeans during the deep freeze.

COLD SHOULDER A hell of a lot easier to bare than a midriff, designers from New York to Paris found varying ways to expose a shoulder for Spring. Try the off-the-shoulder silhouette for a night out now, and any time of day later.

STATEMENT DENIM From patchwork jeans to oversized tunics, denim had a whole new life on the runways for Spring. These aren’t your classic blue jeans, go for broke on the statement side of style this season.

FLAT MULES Instagram was full of those ubiquitous Gucci furry mules during fashion weeks, but this footwear trend had a ton of iterations from designers like Alexander Wang to Céline. Slip them on with a cool pair of socks and a turtleneck dress for winter.

ROMANCE Spring always seems to sweeten up the runways, but this year there was a decidedly ladylike take on the romantic trend that feels polished (even if you aren’t). Lace, satin and floral prints will work no matter the season.

OFFBEAT WHITE SHIRT A crisp white button up is a closet staple, but this season the white shirt colors outside the lines. Go for anything that puts a twist on the classic.

FRINGE We’re calling it: fringe will never die. Long live fringe. Try it on a sweater instead of an accessory for something new.

COMFY PANTS Relaxed was a resounding vibe coming off the runways at NYFW, so forget about fussy buttons and belts. Your next pair of pants should be easier than a Snuggie on Sunday morning.

GRAPHIC BAGS Whether graphic prints or sporty brights, a bold bag is a quick update that can work whether you’re a minimalist or a maximalist.

Our favorite moments from New York Fashion Week SS16

Fashion week in New York City, for all the recent debate about how it’s becoming purely about entertainment and content, was pretty effin’ entertaining. And fashion should be fun, right? Not only did we get to preview some amazing collections for Spring/Summer 2016 (we’ll break down the trends you can expect to see on Garmentory after the fashion pack heads to London, Milan and Paris), but we caught up with some lovely pals, had some great visits with our favorite designers, ate our way through the city, and spotted a few style stars along the way.

Here’s a quick recap of our fave moments at NYFW.