Designer Lisa Hackwith has been redefining the notion of minimalism since she started her namesake label in September 2013. Instead of seeing it as a streamlined aesthetic that favors simple silhouettes, a neutral palette and monochrome styling, she views minimalism as a kind of lifestyle where we mindfully select clothing that we will wear over and over again. Eschewing conventional approaches to retail and design, Lisa launched her brand by releasing a limited edition collection of two to four styles every Monday, with only 25 pieces per design. Her goal in this is to keep garment construction close to home, while maintaining a close eye on the quality of every piece. She currently lives in Minneapolis with her husband Dustin who works as the Brand Design Director for Hackwith Design House, and their adorable Rottweiler Samson. We’re huge fans (and, spoiler alert: have a special collab up our sleeve), so we couldn’t wait to sit down and talk shop.