More women we love in Los Angeles

Alternate title: Who to follow in Instagram ASAP.


photographer Jeannette Lee - GarmentoryFun fact: this Instagram star on the rise is actually a full-time third grade teacher. You’ll also find her at General Store in Venice on Sundays. Saturdays, we expect, are saved for her sanity. But we’re pretty happy that photography is something she does for fun. “People think I’m crazy for working so much, but it allows me to feed the creative part of me,” she explains. “That’s what’s so special about LA. There’s so much creative energy around me, and I feel lucky to know and be close to makers and creatives doing amazing work out here. It motivates me to create for myself when I can.” Jeannette was born in Los Angeles but raised in Chicago. She moved back two years ago on a whim and hasn’t looked back. While she usually shoots casually, she’s also worked with some of our favorite people like Ilana Kohn, Valerie Quant of LOQ and Haley Boyd of Marais USA. Keep an eye on this feed, she’s just getting started. Follow her @jeannettehlee.



An interdisciplinary artist and photographer who has worked with some of our favorite LA brands (her work for Objects Without Meaning can be seen currently in our LA Ladies Sale), Kaitlyn has a knack for making everything from fashion to market fruit to corners of carpeted stairs inspiring. She’s still finishing up her degree in studio art at UCLA but has already done art direction and content creation for some of the most exciting emerging labels on the west coast. Her feed captures a mood and light is pretty much a direct representation of the creative movement in Los Angeles we’re so excited about. Follow her @bouquetofparentheses.

Photo by David Lopez.



With minimalist vibes, high contrast and a sharp bob, this art director and designer took to Instagram to explore a photography. Born and raised in Honolulu, HI, Annie settled in Los Angeles to begin her career. “I breath minimalism, clean design, black/white with a hint of Klein blue,” she says. “I like things precise, from the slant of a shadow to the angle of my haircut.” Her feed captures a cross-section of the creative world with architecture, interior design, nature featuring prominently alongside the sleek angles of a Maryam Nassir Zadeh slide or a Building Block bag. We’re big fans of the playful side of her work, never taking herself, or the art of minimalism, too seriously. Follow her @annienguyen.



Her style is just as supportive of indie boutiques and emerging designers as we are, so it’s no surprise that you’ll find this multi-hyphenate wearing a ton of mutual friends. We love to see how she styles Ace & Jig, First Rite, Calder Blake, REIFhaus, Olderbrother, 7115 by Szeki, and more in the California sunshine. Melissa received her MFA in Fiction from California State and is now a short story and freelance writer, English professor, fashion/lifestyle blogger and first-time mother to her adorable son Harrison. Oh and she also makes jewelry and sells her handcrafted necklaces online and boutiques across the country. As if we needed any more reason to love her: “My inspirations are Joan Didion and Solange.” Follow her @melissasonico.

Have we got you California dreaming yet? Be sure to check out our city guide to Los Angeles for the latest and greatest in the city.

And our LA Ladies Sale is still going strong! Ends June 30 at midnight, so don’t miss out.

Madelynn Furlong styles our exclusive LBD

“Art director by day and fashion everything by night” is how Madelynn Furlong describes herself. That is our kind of superhero, so clearly when we were looking for someone to interpret our exclusive Parc x Hackwith Design House x Garmentory dress the Minneapolis-based influencer was top of mind. The limited edition Adele Dress (shop it here), named after our co-founder Adele Tetangco, is one of those easy, wear anywhere and everywhere kind of LBDs.

From outfit #goals to style, life and career #goals. Blogger babe Madelynn Furlong is someone who has accomplished so much in her twenties alone. The self-made success story took on the fashion world and now there’s hardly an arena in the industry that she hasn’t at least dipped her toe into, having worked in everything from design and PR to art direction and styling. Alongside her blog Wide Eyed Legless, which has attracted a huge following, Madelynn spent three years working for Hackwith (another reason we love her!) as a stylist/PR rep and currently keeps a corporate day job as an art director. Check out our interview with her as she shows us how to style a little black dress.


DO YOU REMEMBER THE MOMENT YOU FIRST FELL IN LOVE WITH FASHION? Not exactly but I do remember when I realized it was something I wanted to pursue. I was doing a semester art study in NYC my senior year of college and I just remember being so inspired by that city, especially the way people presented themselves and dressed. Coming from Minneapolis, it was a very eye opening four months for me.


WHAT’S THE BEST STYLE ADVICE YOU’VE EVER RECEIVED? To be yourself, and care more about those around you vs. the way you look.

WHAT’S YOUR PERSONAL STYLE PHILOSOPHY? Simple staples and combinations with interesting details.

GO-TO OUTFIT? Black jeans, a black tee and suede booties.

WHO ARE YOUR STYLE ICONS? Any of the ’60s French ladies, ie. your Jane Birkin, Francois Hardy, etc. They were all so effortlessly cool and simple, with that French girl rock and roll vibe that I go crazy for!


HOW WOULD YOU DEFINE MSP STYLE? Kind of a tough question! But I would say eclectic – everyone seems to have their own thing going on.

WHAT DO YOU LOVE ABOUT LIVING THERE? The quality of life. I loved living in NYC but Minneapolis is peaceful, while still having so much to offer! Plus, I can afford a car.

Casting Call: Brittany Simpson

When we found out Brittany Simpson had a Friday Night Lights tattoo (her inner arm reads “Texas Forever”) and that she had just as much sarcasm in her as she did knockout beauty, it was clear we had found the model for us. Get to know our Fall editorial bae in the woods.

HOMETOWN? Ladner, BC, Canada.


FUN FACT? I’m an extremely awkward person and make up the weirdest excuses for things. I’ve turned down a date with Leonardo DiCaprio by saying I had to catch an early flight in the morning and have used the excuse “moving to Toronto” to get out of jobs, leases, and relationships. I’ve never been to Toronto.

PERSONAL WARDROBE STAPLES? Acne jeans and converse.

DREAM TRAVEL DESTINATION? Norway. My mom’s Norwegian and my boyfriend used to live there.


LAST NOVEL YOU LOVED? Anything by David Sedaris. I have re-read his books so many times.

FAVORITE FILMS? Titanic and Stepbrothers.

DAILY SOUNDTRACK? My iPod on shuffle, which can be very dangerous. Anything from Garth Brooks to movie soundtracks, so I usually keep it strictly to headphones… but I love Garth Brooks, actually.

DRINK ORDER? Iced americano, beet juice or Negroni.

STANDBY SNACK? Tamari almonds.

HOW DID YOU START MODELING? WERE YOU DISCOVERED? I was 16, sitting in a Starbucks by an agent from NEXT. I was with them for years before switching to NOBASURA a few years ago.

FAVORITE SHOOT TO DATE (ASIDE FROM OURS OF COURSE) AND WHY? Lifetime Collective, shot in Portland. Everyone on that trip was a friend and hilarious, so we had the best time even though I got very very sick due to modeling outside in winter and going to strip clubs at night with early morning call times.

Find Brittany at Nobasura Rad Kids or on Instagram.