Located around the corner from Seattle’s bustling Pike Place Market, Baby & Company is still somewhat of a hidden gem. Originally opened in 1976 by Baby and Uri Burstyn, the boutique has long been known for its pioneering spirit in the city’s fashion community and has been a go-to destination in the city for elevated clothing and accessories. Flash-forward forty years later and what sets this boutique apart from the pack is its unwavering commitment to the slow-fashion movement. Jill Donnelly and her husband Wayne took over in 2012 and gave the Seattle boutique a modern facelift: think clean, minimalist lines, cool gallery walls and a European atelier vibe. Today they curate a cool collection keeping with her philosophy that quality and ethics are not optional, they are non-negotiable. We sat down with Jill to talk about the highs and lows of running a business, their philanthropic efforts and her personal approach to style.