There’s something about getting to know someone through their work that makes you feel like fast friends when you actually, finally meet. We’ve been admiring Sanam Miremadi’s work for years: from Chloe Touran, her rad plant and crystal sculptures, to Nest Together, a beautiful online journal she co-founded. We got the chance to sit down with her to talk about motherhood, Instagram’s matchmaking ability and style. So of course we had to ask her to share what’s on her shopping list for Spring. Read on, we promise you’ll love her too.
TELL US MORE ABOUT YOU. Is it bad that the first thing I thought was: “How would I answer this on a dating site?” All you need to know is that I’m funny and a good time. Jokes aside, this is always a hard question for me. I’m easily made uncomfortable when asked to talk about myself and being that I’m fueled by curiosity and the need to create/experience, I have a habit of getting my hands into a bit of everything and I never know where to start. Most importantly, I’d say I’m a mother to two spirited and kind little boys. I’d like to think of myself as someone who is focused on continuous growth and immersed in things that will not only enhance my own being but theirs as well. I grew up in Texas and after graduating from UT Austin, I fell in love with the mountains and water here in the northwest and Seattle has been home since. Along the way I’ve worked in the arts, film, the fashion industry and all aspects of business development. My most recent and rewarding project being NestTogether.com, that I share with my creative partner Kara Town, is where you’d find me now.
WE HEARD YOU MET KARA TOWN THROUGH INSTAGRAM? Yes, I sure do have Instagram to thank for being a cross-continental “best friend” matchmaker of sorts. It all started out quite girly and over a shared love of Dieppa Restrepo shoes. The more we commented and shared back and forth, the more our alignment and appreciation for design, aesthetic and shared passions surfaced. I remember being in a fitting room at Totokaelo and asking her to download an app so we could text, needed her help deciding between Acne sweaters. It’s been years since and we text daily.
HOW DO YOU FIND IT WORKING TOGETHER ACROSS AN OCEAN? We get this question a lot but it’s not as hard as most assume. Of course we would love to be in each other’s physical company and working on projects hands on together vs. correspondence. However, our friendship and partnership simply works, fundamentally built on a shared love, respect and trust for the other. It also transcends distance. The creative experience is such a personal and intimate process, even the most seemingly successful or aligned partnerships can fall flat because of this. I honestly do not think it’s too often you are able to productively share something so personal and when it works you just protect it and make it happen. So I’d say it’s not so much about focusing on the hardship of distance for us and more so that fact that we are so well aligned and productive as a team. And overall our relationship is real. We support and motivate each other but also keep each other grounded and ‘humble’. Humble being of course most effectively achieved when your best friend can openly tell you when you’re being an idiot. With love of course.
WHERE CAN WE FIND YOU ON YOUR DAYS OFF? Ideally, at a farmer’s market, beach or immersed in botanics with my boys. I do also deeply enjoy exposing the boys to projects, design, nature or new experiences and watching them interact with each other and the experience.
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? Modern and understated. I gravitate towards pieces and styling that transcend time, trend and even season when possible. Less is always more, and a fan of pulling casual elements together with one great accessory or footwear. Most importantly, I always dress for comfort.
WHAT’S THE BEST STYLE ADVICE YOU’VE EVER RECEIVED? Confidence comes from comfort.
WHO’S YOUR STYLE ICON AND WHY? Sofia Coppola has always been a favorite. But to be honest there are so many confident women who embody an effortless/timeless chic, who causally marry elegance and androgyny.
WHAT ARE YOU MOST LOOKING FORWARD TO IN TERMS OF FASHION FOR SPRING? Breathable and drapey fabrics that allow you to experience the elements.
WHAT’S YOUR GO-TO OUTFIT? Most of my days recently have been spent working from home or running around with the boys. You will always find me in my favorite tee or sweater and messy hair, pulled together with a great wool coat and modern sneaks.
For more with Sanam, visit nesttogether.com and follow @chloetouran.
Check out a few of her favorite designers and shop them below.