Inspired by traditional Japanese hakama and ovoidal shapes, The Agawa Holiday Collection, the latest capsule from Vancouver’s lululemon lab is now available! This time, we went behind the scenes to get to know all the rad people making magic happen at the retail space and experimental design lab. Everyone, meet lululemon lab. lululemon lab, meet everyone.
Osei-Duro is renowned for their incredible prints hand-batiked in Ghana, so of course we were super stoked when they announced they were doing a capsule collection with lululemon lab. They designed two exclusive designs which are digitally printed on technical active wear for both guys and girls. With inspiration deeply rooted in the communities in which they work for their line, we had to get designers Molly Keogh and Maryanne Mathias to share what they were thinking about for the limited edition collaboration.
“When the lab approached us about a collab we were excited to explore where our aesthetics might overlap. At first glance they might seem quite different, but we found that our love of organic forms and attraction to meditative crafts processes marries well with the streamlined and experimental look of the lab’s work. We looked specifically at the contemplative art of women from the last century such as Ruth Asawa and Louise Bourgeois, as well as the abstract nature photography of our Vancouver friend Sean Lymworth. We love how quiet yet detailed all of these references are.”
As a retail space and production studio in one, lululemon lab’s unique space is just as busy as the major city center just outside its doors in Vancouver, BC. Started as a design incubator for the global brand lululemon athletica, the lab operates outside the lines with their own collection that is designed, produced and sold exclusively in their West Broadway location. For anyone looking for something beyond the yoga pant for your next workout, it’s a mecca of fashion forward silhouettes and fabrics. Community is a huge reason why the lab exists, so local collaborations have been the name of the game ever since they began in 2009. Osei-Duro is their latest international hookup and we’re so excited to be the exclusive online retailer for the capsule collection starting this Friday, July 17th. Stay tuned!
We met up with the team at lululemon lab to learn more about their process (keep scrolling below for a look behind the scenes) and talked with Women’s Wear Designer Erika Rekis about how this new collaboration began.
HOW DID LULULEMON LAB COME TO BE? WHAT WAS THE INSPIRATION TO CREATE AN INCUBATOR FOR INNOVATION IN DESIGN FOR LULULEMON? The lab was born out of a desire to create a space for emerging designers to play and experiment in a way that big companies often miss out on. The combination of retail and design is modeled after the first ever lululemon store on west 4th and allows our design team to work right alongside our production team as well as chat with the guests to get direct feedback on existing designs as well as what we’re missing.