Helen Yu Shares Her Personal Picks From Our Kids Pop-Up

Helen Yu and her irresistibly cute daughter Marni are the complete mother daughter duo. Spending almost every minute together, their style impacts one another in the best of ways. Usually caught wearing jeans, a blazer, Martiniano shoes, and her favorite Celine bag, Helen Yu has tomboy chic style on lock. Obviously learning from her mother, Marni’s sense of style is so on-point that she regularly helps mom pick out the best shoes for an outfit. We couldn’t resist asking Helen for her personal favorites from our kids pop-up shop. With Marni in mind, she picked six charmingly cool pieces.

Mom We Love: Helen Yu Kuo

Impromptu dancing in dressing rooms, fierce Wonder Woman moves, art gallery field trips, drool-worthy foodstagrams and serious outfit inspiration, the Instagram feed of San Francisco’s Helen Yu Kuo is filled with all the things we wish we were doing. And sometimes are. We discovered Helen and her adorable mini-me Marni and instantly fell for the duo, along with her outfits punctuated with the three M’s: Maryam, Martiniano and Mari. She also happens to love the #startuplife so we couldn’t help but feel like we should be friends IRL. Luckily, she was still willing to share with us her thoughts on motherhood, style and everything in between.



TELL US ALL ABOUT YOU. Hi, my name is Helen. I was born in NYC but moved to California when I was five years old and have lived here ever since. I currently live in San Francisco with my husband Mike and 3.5-year-old daughter Marni.

I’ve always worked in tech marketing and have been lucky to experience startups that resulted in successful acquisitions or IPOs. I love my current company Atlassian, makers of team collaboration software including JIRA. You may have heard Jessica Alba say at Dreamforce “I don’t know how to code but I can put in a JIRA ticket.” Well, that’s one of the company products.

I also have a fashion blog (www.whatheleworetoday.com) but lately, I’ve been spending most of my spare time on Instagram where I post pictures of my daughter, food or fashion and sometimes all together.

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? Tomboy chic with a hint of fun.

WHO IS YOUR FAVORITE DESIGNER? My favorite designer is Phoebe Philo. Celine can do no wrong. But lately, I’ve also been obsessed with Demna Gvasalia. He’s killing it at Balenciaga!

WHAT’S YOUR DAY-TO-DAY GO-TO OUTFIT? You can most likely find me wearing jeans, a blazer or trench, sunnies, Martiniano or Maryam Nassir Zadeh shoes and a good beanie (if needed) paired with my favorite Celine bag at the moment.


WHAT’S THE BEST STYLE ADVICE YOU’VE EVER RECEIVED? From my mom: “Invest in timeless pieces. Splurge on a really amazing item instead of a bunch of trendy pieces. Because that one item will last forever.”

TELL US ABOUT MARNI. Marni, my almost 4-year-old daughter and an only child like myself, is truly a blessing in my life. She has such a charming spirit and her happiness is contagious. The best way to get a sense of her character is to explore #marniisms and #whatmarnisangtoday on my Instagram. I hope her singing videos bring you as much joy as they do for me.

HAS SHE STARTED DEVELOPING HER OWN SENSE OF STYLE? Yes! She is much more vocal about what she wants to wear these days. It’s pretty much dresses – especially “the Elsa dress” on repeat – all worn with her favorite Adidas sneakers.

In fact, her sense of style is so on-point that I now find myself asking for her opinion on which shoes go better with my outfit and I have to say her answers are usually my first choice too!


BEST THING ABOUT BEING A MOM? There isn’t one best thing about being a mom. Here are a few:

  • Exploring and seeing the world in her eyes
  • Inspiring me to be the best version of myself
  • Hugs and endless singing and dancing 🙂

HOW DO YOU BALANCE WORK AND FAMILY? One of the main reasons I joined Atlassian was the company culture – it’s second to none. There’s even a value called “built with heart and balance” where the company really respects work-life balance.


WHAT STYLE ADVICE WILL YOU GIVE MARNI AS SHE GROWS UP? Be true to yourself. Wear what makes you feel confident and comfortable in your own skin.


Follow along with Helen and Marni for endless outfit inspo and a healthy dose of silly @hyu915.

A Decor Moodboard From New Mom Anabela Piersol

Newly full-time mom and long-time expert blogger, Anabela Piersol is known for her inspirational pictures and daily writing. Her Instagram feed @fieldguided has taken a turn onto babyville with her son Luca and we couldn’t love it more. Anabela took some time from her busy days and created a moodboard filled with her vision when planning the nursery for baby Luca.

“My ambitions weren’t too lofty and didn’t require the most expensive elements. I wanted to create a serene space that he could grow into as his personality and tastes developed. I was very inspired by many of the Scandinavian-style nurseries and homes that I’ve seen online, which are often very high contrast with black and white details. Of course, I still love color, which is brought in by special toys and board books.”

Cool-Kid Picks From Angela Deviatova-Hageali

We have a huge style crush on Angela Deviatova-Hageali of @mommyplaysdressup. As a mother of two boys, dressing for comfort and practicality is key for her but that doesn’t stop her from taking risks. Her usual mix of classic and minimalist style is often paired with unusual color combinations and textures making each and every outfit stand out. We thought she might have a little sartorial wisdom to pass on to the next generation, so we asked for her own personal favorites from our kids pop-up shop. Her picks are a reflection of what her two boys (and most kids) like: “Clothes that are comfortable and non-fussy.”

Cool Mom Melissa Sonico Shares Her Fave Kid Picks

We can’t get enough of Melissa Sonico and her adorable son Harrison. Her insanely busy days impact her personal style, but only in the best, minimalist kind of way. With a focus on neutral tones and classic pieces like jeans and a loose linen blouse, she believes that comfort and style are completely linked. We are such fans of Melissa’s style, so we wanted her personal picks from our kids pop-up shop to see what her own cutie would wear.

“I also like neutral colors for him (just like my own color palette) but with a lot more color and fun prints.”

Christine Chang, Designer Of Boy + Girl Shares Her Visual Inspiration

Designed in Venice Beach and made in downtown Los Angeles, boy+girl produces playful children’s clothing. Designer Christine Chang reveals with us her visual inspiration for the brand’s current collection. Intricate, fun, and completely captivating, this moodboard could inspire our own closets.

“The Fall collection pulls from a wide range of inspiration. For boy, I always really love Japanese textile meets the great outdoors: lots of layering and the mix and match of textures, colors, prints and materials. Polka dot is a classic ‘print’ that never gets old, for this season I did tiny and big polka dots in navy and black. For girl, I like a very undone done, super feminine, lots of interesting shapes and beautiful colors. I love dreamy colors in the Fall.”

Staff Picks: Garmentory Kids

We are just as obsessed with our Garmentory Kids pop-up shop as you probably are. Onesies, cardigans, fur coats… we’re outfit planning for every single kid in our lives. But we took on the challenge of editing it down to our absolute favorite pieces. Here, the result of some seriously difficult decisions.

Meet The Members Of Garmentory Kids

We couldn’t be more excited for our Garmentory Kids exclusive pop-up shop! Full disclosure: we feel like children on Christmas. Now online through the end of December, we’ve got everything from beautifully made children’s clothing to quirky accessories and handcrafted toys, making your holiday shopping easy. Here, we introduce the amazing boutiques and designers in our pop-up that made it all possible.