Alyssa Lau shares her top picks for Earth Day

You don’t have to sacrifice style for sustainability. You don’t have to sacrifice ethics for aesthetics. Such is the mantra for Edmonton-based style blogger Alyssa Lau. Preach! We can all use a little reminding of that fact. There are so many amazing fashion designers making sustainability, ethical practices, fair trade and earth-friendly materials top of their game. Even the smallest steps in these realms have a huge impact on our lovely planet. Alyssa’s blog, Ordinary People (, has grown with that in mind and she’s also at the helm of an online store focused on sustainability, New Classics Studios. So being that it’s Earth Day today we figured it was the perfect time to get her thoughts on how ethical and sustainable fashion has evolved, why she’s into it and how we can get in on the change. Plus, she shares her Earth Day shopping picks.


Online eco boutique Ethica on ethical fashion and sustainable style

It’s Earth Day tomorrow, so it’s always a good reminder to check in on how our consumption habits are affecting the planet. Ethica curates their online store with that in mind all year round.

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Focused on ethical and sustainable fashion, they want to create an online community where consumers can learn about sustainability and be connected to brands that are committed to social and environmental responsibility. Founded by sisters Melissa and Carolina Cantor, we love Ethica for the selection of rad brands making clothes we swear you will love and wear forever. We caught up with Carolina to find out how Ethica set out to change the way people shop and got the scoop on her best earth-friendly living tips.

WHY DID YOU DECIDE TO START AN ETHICAL FASHION STORE? We wanted to approach ethical fashion in a way that was exciting, thoughtful and transparent. People were skeptical about the idea of a multi-brand boutique that focused exclusively on ethical and sustainable fashion, but we knew that a strong selection of brands would speak for itself. More than that, we wanted to communicate why these products are special and why these designers are changemakers–that’s why storytelling is present throughout the shopping process. It wasn’t that long ago that people had to visit individual brands’ sites to learn about them, and we wanted to create a space where people could discover emerging designers who are transforming the industry, connect to their stories and follow their journeys. There’s a research component that’s inherent within ethical fashion, so the commerce and content belong together in a very cohesive way.