Being a buyer in the fashion industry is kind of like having access to a crystal ball. You know exactly what your customers will get to shop in a few months and you know which items are going to fly off the racks as soon as they land. The second part of that can and should be credited to their advanced skill at reading said ball. No number of seasonal previews we get on Instagram and live streaming runways can beat the way boutique buyers curate the perfect mix, the coolest pieces. We’re lucky enough to work with a lot of them here at Garmentory, so we had to ask: what will be your best sellers this spring? Of course they knew the answer.
“Samantha Pleet bathing suits. This season she has done a bunch of separates to mix and match to best compliment different body types. Her prints are always so much fun. Maison Louis Marie oils are always a best seller for us – we can’t keep #4 in stock.” – Hannah Factor and Zai Rajkotwala, Easy Tiger Goods
“Our best-selling items will probably continue to be the basics from all our designers, girls love premium sweatpants and tees! It’s great having a few options available from Baserange, Norse Projects or Wood Wood. Our favourite items from Wood Wood for SS16 are the Bess Blouse, the Willow Cornstalk sweater, the Desi tote bag, and the classic Manet sweater. We just can’t get enough of Wood Wood this season. Plus, the brilliant (and super practical) rain jackets from Rains will continue to sell out.” – Sophie Rees and Lucie Towndrow, Finch
“Typically our dresses sell the best in spring (somewhat a no-brainer). We went very hard on easy day dresses from brands like Carleen, CF. Goldman, Nomia, Silvae, and more.” – Ivan Gilkes, In Support Of
“Issey Miyake Origami Bomber Jacket. The basic shape is getting a lot of play right now, but the treatment is so special while remaining easy to wear. It’s also unisex, and looks so great on guys as well. Simon Miller Denim. There’s a deep knowledge of denim and its history with this line. They concentrate on fit and silhouette rather than a bunch of trendy washes. The Bora is slightly belled, cropped style in a soft black.” – Diana Kim, Stand Up Comedy
“Kowtow dresses because they’re so easy to wear and flatter many body types, Mr. Larkin culottes because they’ll be cute with sandals or sneakers, and everything by Black Crane because spring is when they really shine.” – Andi Bakos, West End Select Shop