The Studio Series 2.0: Caroline Z. Hurley, Textile Designer

Slip into a jumpsuit and you feel invincible — at least, that’s how textile designer Caroline Z. Hurley feels when she wears Ilana Kohn’s coveralls. “I can go on any adventure in them,” she says, “I can do cartwheels and flips, plus, it is literally the coziest thing I’ve ever worn.”  As a maker of textiles for the home — including rugs, blankets, throws, pillows and quilts — comfort is extremely important to her. Seriously, being cozy is practically her life motto.

Here, she takes Ilana Kohn’s all-purpose coveralls for a spin and answers our rapid-fire Q&A.

The Studio Series 2.0: Tracy Obolsky, Baker

Two years ago, Brooklyn-based designer Ilana Kohn had the idea to create a pair of workwear coveralls for the modern, messy creative: Ceramicists, bakers, painters, tattoo artists, and so on. We stocked a limited run of the unisex jumpsuit style and it sold out — fast.

Today we’re happy to announced a second edition of the coverall, once again in limited quantities and once again exclusively available on Garmentory. Crafted from sturdy Japanese cotton canvas in an earthy sage green hue, the coverall is designed to stand up to real wear and tear. In fact, they actually look cooler the more f*cked up they get. Tracy Obolsky, owner of Rockaway Beach Bakery and one of the creatives Ilana had in mind while designing the coveralls, agrees, confessing, “The more flour I get on them, the better they look.”

Tracy is just one of the five friends of Ilana who inspired the design. Get to know her here below.

Meet The Boutique: Idun of St. Paul

You’d never guess that Idun was Dahlia Brue’s first foray into the world of retail. After all, the Minnesota-based boutique (pronounced Eden and named after the Norse goddess of youth) has quickly become a go-to for fashion-forward-thinking women since it opened up shop in 2014, carrying a curated selection of emerging designers that aim to inspire confidence in the woman that wears the clothes. Dahlia was working as an event planner for a local magazine publishing company before she decided to finally start her own business — always a dream of hers — and worked on the concept for two and a half years before opening Idun’s doors. And, in fact, it is confidence that has carried through from Dahlia to the stock on the boutique’s shelves, as her admiration for under-the-radar designers and the instinct that prompted her to follow her heart has remained imprinted into the shop’s brick and mortar. Here, Dahlia shares with us what made her take the leap, as well as some of her favorite things.

Shop Idun >

5 fashion pros you NEED to follow this New York Fashion Week

Let’s be honest: New York Fashion Week is fun. The city is flooded with the world’s most stylish, you get a glimpse at the most amazing fashion that’s never been seen before and it’s a constant stream of parties and the coolest, most creative presentations. But behind the scenes, there’s long nights, late hours and a whole lot of Uber getting you from downtown to uptown and back again. Designers are currently pulling all-nighters to get their collection runway ready and the writers behind the reviews you get to read each morning file their stories after the last party ends at 12am. And we love them for every minute. We asked five fashion pros how they keep their heads sharp and their #OOTD on point come NYFW.


Mari Giudicelli

HOW ARE YOU GETTING READY FOR NEW YORK FASHION WEEK? After my apartment burned down, I’ve been trying to prioritize things in life. Work is always important but I’m also taking time to myself and to be with the ones I love. But other than that, I’m hydrating my face and feet a lot. I’m also buying film for my camera. I usually shoot some backstage images. Having an organized calendar is also very important.

WHAT ARE YOUR NYFW SURVIVAL ESSENTIALS? Lip balm, tons of it, and hand cream. It’s so cold and dry in NYC, plus all the makeup applications and removals make my skin very dry. A Mophie and charger for my phone, can’t live without it! I also got a new book, for the waiting hours.

WHAT WILL YOU WEAR? I’ll wear my usual clothing. Vintage converse and denim, turtleneck cashmere sweaters and a fluffy warm coat.

Follow her at @marigiudicelli.



Alyssa Coscarelli from Refinery29

HOW ARE YOU GETTING READY FOR NEW YORK FASHION WEEK? To be honest, I don’t go to fancy spas or go on shopping sprees or anything crazy leading up to fashion week! I just try to plan ahead so that my work is manageable during that crazy time, but other than that, it’s always just a whirlwind and you never really know what to expect. Obviously getting good sleep is something I try to do all year round, but you could say that’s especially important leading up to fashion week. Oh, and doing my laundry.

WHAT ARE YOUR NYFW SURVIVAL ESSENTIALS? Band-Aids, water, my iPhone and my Mophie case for backup battery on those super long days.

WHAT WILL YOU WEAR? For me during fashion week it’s all about having fun with my wardrobe and wearing things I know not everyone else will have. I’m definitely not above shopping at Zara or wearing jeans and a sweater every single day, but during fashion week I like to break out those special vintage finds or splurge items so that I can look and feel my best and feel unique in a sea of stylish folks.

Follow her at @alyssainthecity.



Whitney Pozgay designer of Whit

HOW ARE YOU GETTING READY FOR NEW YORK FASHION WEEK? I’ll be in the factory and at fittings in the sample room around the clock. I’ll try to squeeze in some exercise if I can to help manage stress levels. I can sleep after market.

WHAT ARE YOUR NYFW SURVIVAL ESSENTIALS? Lots of water and peppy music.

whit spring/summer 2016

WHAT WILL YOU WEAR? WHIT of course. In this weather I am all about layering. I’ll probably be wearing a our spring denim items, but over a turtleneck.

Follow @whit_ny.



leslie kirchoff personal style photograph

HOW ARE YOU GETTING READY FOR NEW YORK FASHION WEEK? This year I’ve totally swamped my schedule with a lot of work and a lot of travel. I’m going to Miami and then Puerto Rico, both for a bit of vacation and a bit of work. Shoots and gigs sandwiched in between. And then when I get back it’s straight into fashion week!

WHAT ARE YOUR NYFW SURVIVAL ESSENTIALS? Energy drinks, extra camera batteries, and german apple mint cough drops (which are basically candy).

WHAT WILL YOU WEAR? I like to keep it pretty casual when I’m not DJing — I just got some Lanvin leather sneakers that I’ll probably wear quite a bit. Wide leg pants and sweaters are also feeling very tempting at the moment, I just have to find the perfect ones! As always, I’ve left everything for the last minute.

Follow her at @lesliekirch.



designer collina strada

HOW ARE YOU GETTING READY FOR NEW YORK FASHION WEEK? I just got back from a ten day trip to the Dominican Republic. It was great I needed sometime to really detox and cleanse the hectic energy around me. I regrouped and now hitting the ground running. Hours are long from here on out. Typically working every weekend until the show.

WHAT ARE YOUR NYFW SURVIVAL ESSENTIALS? Macrobars. My favorite meal on the run. Lots of Vitamin C and dry shampoo, haha.

WHAT WILL YOU WEAR? Something black in the collection. I like to keep it super basic and minimal. It’s not about me, it’s about the collection. People should be viewing the clothes on display, not the clothes I’m wearing.

Follow @collinastrada.

Lead image above backstage at Collina Strada Spring/Summer 2016 presentation.

Shop pre-Spring and past season amazingness from 35+ of our fave NYFW designers right here.

Meet the Boutique: SWORDS-SMITH

Everything we love about Williamsburg is in this boutique. Housed in a former factory with original brick and steel juxtaposed against neon accents and diagonal lines, SWORDS-SMITH hosts art installations, parties and pop-ups on the regular, and is stocked with an always inspiring curation of emerging and established designers. Briana Swords and R. Smith opened up shop in 2013 with a vision to create a different kind of retail concept and one that celebrates the independent spirit of Brooklyn. With former careers in interactive and fashion design, the husband and wife duo’s interests, aesthetics and values converge at SWORDS-SMITH. We caught up with Briana to get a peek behind the scenes.


WHAT’S THE BEST PART AND THE MOST CHALLENGING PART OF RUNNING A STORE WITH YOUR PARTNER? The best part of working together is the collaborative, creative work of building something together that we both believe in. The most challenging part is hitting the off switch and not discussing the business during everyday life.

Meet the Boutique: Parc in Minneapolis

Is it just us, or are the best friendships made via Instagram and a glass of rosé? That’s how it all began in New York City with the amazing Thao Nguyen, founder and owner of Parc, and we instantly fell in love with her pared-down, beautiful aesthetic and expert curation of brands we love like Kowtow, Lacausa, Oak, Miranda Bennett and more. We caught up with her to find out more about what she loves about living in the Twin Cities, how she got her start and all of her favorite things.

Shop Parc >

DID YOU ALWAYS WANT TO OWN A BOUTIQUE? While working my corporate 9 to 5, I spent my weekends hitting up the local shops in San Francisco. I honestly wasn’t sure that I wanted to own a boutique, but I was inspired by the local retail scene and wanted to bring that vibe to Minneapolis. Parc now has two brick-and-mortar locations and I can’t imagine myself doing anything but this.

Meet the team at Vancouver’s lululemon lab

Inspired by traditional Japanese hakama and ovoidal shapes, The Agawa Holiday Collection, the latest capsule from Vancouver’s lululemon lab is now available! This time, we went behind the scenes to get to know all the rad people making magic happen at the retail space and experimental design lab. Everyone, meet lululemon lab. lululemon lab, meet everyone.

Meet model Sekyiwa Wi-Afedzi and her rad agency Lorde Inc.

We’re super excited to introduce you to Nafisa Kaptownwala and Sekyiwa Wi-Afedzi. First up, we chat with Nafisa about her game-changing modeling agency Lorde Inc., their mission for inclusivity and why selfies matter. Then, get to know Sekyiwa, the beauty behind our holiday campaign, as we quiz her on all of her favorite things.

HOW DID YOU START THE AGENCY? I started the project in London with a friend. It was actually his idea and I had all these ideas for logos and what I wanted the website/roster to look like, so I started building it and, soon after he was pretty overwhelmed doing his PhD, he had to bail. I started by contacting friends and friends of friends that had some modeling experience. I mostly wanted to just highlight the beautiful that I know and had my friend Arvida Bystrom shoot our first faces.

DO YOU THINK THE ISSUE OF DIVERSITY IN MODELING HAS EVOLVED? It’s evolved in terms of diversity becoming a buzzword and it never actually being fulfilled in a sincere way. Diversity is now used to refer to having one light skinned woman of color in Colgate commercials among mostly white women. I kind of try to refrain from using the term diversity as much as I’m working towards inclusivity. Diversity these days often still tokenizes, fetishizes, excludes many folks and still adheres to heteronormative European beauty standards.

HOW DO YOU RECRUIT MODELS? Online is a great way to recruit models because people often post photos of themselves or selfies, and it gives a pretty good sense of whether or not they like to have their photo taken.

Meet the Designer: Marisa Howard of Seaworthy

There’s something about the fluid jewelry from Seaworthy that hints at a bigger story behind a minimalist piece. We went behind the scenes with self-taught jewelry designer Marisa Howard to find out more.

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TELL US HOW YOU BECAME A JEWELRY DESIGNER. I studied Journalism and Communications at University of Oregon, with a focus on magazine writing. I thought I was going to write long feature stories and learn about people’s lives, but once I was out in the “real world”, I learned that I didn’t like pressing people for their stories and I didn’t like the publishing industry in general. So I moved into Marketing and PR and worked my way into the lighting industry somehow. My “career” before starting Seaworthy was in the commercial lighting industry. I worked with clients like Nordstrom and Costco and worked on casinos in Las Vegas and Atlantic City, as well as other large projects all over the US. I traveled constantly. I can see now that all my random jobs prepared me to run this small creative business.

In the lighting industry, I worked as an operations manager for a couple years. So I hired and fired, I managed a budget, I did sales and customer service. I also managed a warehouse and implemented shipping schedules and inventory management. I also learned the creative side of lighting design and layout. In that career though, I could see the end of what I wanted to learn and accomplish. I had burned out and I knew I needed a change. In January of 2010, I just quit. I had a couple part time things lined up: a retail job and a freelance editing job for a Canadian publication, but I really had no idea what I was going to do. I was making a little jewelry as a creative outlet and a way to build community. Eighteen months after I quit my “career”, I was making jewelry full time. That was four years ago in August.

Meet the Designer: California’s Ali Golden

Fashion design for Oakland-based designer Ali Golden has always been about the process of actually making clothes. Trained in graphic design and fine arts, her first garments were constructed and sewn in her spare time, as a hobby. But in 2011, she discovered that what she loved doing for fun could actually be a career. Today Ali runs her own fashion line alongside two eponymous boutiques stocked with her own designs alongside like-minded brands like First Rite, Creatures of Comfort, Ilana Kohn and Dusen Dusen, one in Oakland and another in Los Angeles that just opened its doors on Sunset Boulevard. It’s easy to see how the California native’s approach to design leads in to the clothes themselves. Her easy dresses and separates are cut to fit everybody and every lifestyle.

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YOU STARTED OFF YOUR CAREER IN GRAPHIC DESIGN. HOW DID YOU END UP RUNNING YOUR OWN FASHION LINE? I got really sick of sitting in front of the computer all day and I wanted to spend my time moving around and making something that was tangible. As I started making clothing for fun, I realized how difficult it was. The idea of “fast fashion” and the extremely low value we attribute to clothing really pissed me off. I thought I would like to start a line that celebrated the craft of making a garment (and was also capable of functioning in the global economy) and it helped that I really loved pattern-making and sewing.