Not to be trite, but the best word to describe Finland is magical. Both the natural wonders and cultural heritage that make up this country are certifiably mind-blowing: You can spot the neon wash of the Aurora Borealis up to 200 nights a year; take in the mind-rattling, reality-bending Midnight Sun throughout June and July; enjoy a remarkable 188,000 clean lakes, relax in over two million saunas (hell yeah!); and — of course — bask in the serene simplicity and playful color use that characterizes Finnish design.
From Jackie O’s trademark Marimekko dresses to Alvar Aalto’s architectural creations around the world, Finland has been setting design trends for decades. Let’s just say they know what’s up when it comes to creating beautiful pieces. Among our favorite contemporary design authorities in the country is Samuji, based in the country’s capital, Helsinki. Samuji is a creative studio specializing in women’s ready-to-wear and home interior products. Its work focuses on a love of necessary things designed with simple functionality and kindness.
Below we chat with Suvi-Elina Enqvist, head of sales and marketing at Samuji. With over 15 years experience in fashion PR and communications, Enqvist has built a global network of sales across more than 25 countries for Samuji. And while she’s worked in both France and the U.S., Helsinki is home for Enqvist, so we got her to spill on the city’s best places to eat, drink, shop, and more. Forget Tripadvisor and read on.
Suvi-Elina wears a coat by Samuji.
WHAT DO YOU LOVE MOST ABOUT LIVING IN HELSINKI? Helsinki has a distinct and charming atmosphere where minimalistic architecture meets Slavic influence. The city’s pallet of seasonal colors — fluctuating between vivid summer green, intense Baltic blue and the crystal white of Nordic winter — makes Helsinki a truly special place year-round. It’s a metropolis with finesse, especially in the summer with the “nightless” nights.
IS THERE SOMETHING NOT MANY PEOPLE KNOW ABOUT THE CITY, BUT SHOULD? The solitude. Even if you are in the center of the nation’s capital, you can still be the only passenger on the train.
HOW WOULD YOU DESCRIBE HELSINKI STYLE? Colorful and diverse. Clothes reflect one’s personality and values. Individuality is important.
BEST PLACE TO EAT? There are restaurants all around the city that are really great, presenting pure and innovative dishes using local ingredients that you can only experience in the Nordic countries. I recommend Grön (Punavuori district), Ask (Kruununhaka district), Kom Theater (Ullanlinna district), as well as the old time classic Savoy (downtown).
BEST PLACE TO DRINK? For the best bartenders and drinks you should head out to Helsinki’s meatpacking district Teurastamo and to a place called Tislaamo Distillery Bar.
BEST PLACE TO PEOPLE WATCH? Sompasaari Sauna — a place to meet interesting locals, bathe and relax while enjoying the views towards the old parts of Helsinki, Katajanokka and Kruununhaka districts.
BEST PLACE TO SHOP? Hakaniemi Market Hall for an authentic grocery shopping experience. Artek and Lokal for contemporary Finnish furniture and homeware, and Samuji House, our store that combines elements of a gallery, boutique and home. I also love R/H and Arela, Finnish designer clothing and accessories brands.
TELL US ABOUT THE SUMMER HOUSE CULTURE IN FINLAND. WHERE DO YOU ESCAPE TO ON THE WEEKENDS? The Helsinki archipelago is an endless source of inspiration and accessible for everyone. Just a fifteen minute boat ride from the city and it feels like a true getaway. You don’t have to leave the capital area to find peaceful scenery.
Summer cottage (mökki) is a must for a true Finnish lifestyle experience. The cottages are everywhere and they are not just close geographically, but also philosophically and socially too.
Photography by Lari Heikkilä