Elise Joseph wore bright white Rachel Comey Mars boots on her wedding day. If the Nashville-based art director and creative consultant hadn’t already charmed us with her eye for curating established and emerging designers, interiors, art, photography and music, we would have fallen for her right then and there. Elise started her blog Pennyweight back in 2009 and since then has collaborated with amazing people like Kinfolk, Steven Alan and Warby Parker and found her style featured in Refinery29, The Sartorialist and Fashionista. Clearly we have a #girlcrush, but she’s also one of those amazing, talented and stylish women we like to quiz on things like style philosophy and go-to outfits. So we asked and she answered.
TELL US MORE ABOUT YOU. I am a creative consultant – I help designers (primarily in the fashion industry) with branding, marketing, social media and creative direction. Each day is a little different – some days I am styling a photo shoot, other days I am developing mood boards and concepts, and other times I am researching strategy and ideas. I also create digital content for brands and run my own business and blog called Pennyweight.
WHAT’S YOUR PERSONAL STYLE PHILOSOPHY? Less is more.
DO YOU REMEMBER A MOMENT WHEN YOU FIRST DISCOVERED A LOVE FOR FASHION? I got really into denim during middle school – it was a pretty big deal that my strict private school dress code allowed jeans those couple of years. But I always struggled to find the perfect fit – I was super tall and lanky (hello early growth spurt!), so everything either swallowed me or hit way above my ankles. I think that was when I started dreaming about having my own clothing store, which is a dream I am finally fulfilling later this year.
WHAT’S THE BEST STYLE ADVICE YOU’VE EVER RECEIVED? Be comfortable. Confidence is sexy and I think it’s important to be comfortable and feel good in what you’re wearing.
WHO IS YOUR STYLE ICON? I have a lot of style icons – I really admire strong, kind women who are paving their own way. My current inspirations are Jesse Kamm, Alexa Chung and Leandra Medine.
WHAT ARE YOUR PERSONAL WARDROBE STAPLES? I’m always aspiring to a seasonless wardrobe, and pieces that I can wear over and over again. For me, it’s a reversible silk blouse (has to be machine washable!), a perfectly worn-in white boyfriend tee, high-waisted jeans, a structured leather handbag, gold studs and Rachel Comey boots.
HOW WOULD YOU DEFINE NASHVILLE STYLE? Nashville style is really diverse – we still have lots of cowboy boots and hats (we are the home of country music after all), but it’s really so much more than that. I serve on the board of the Nashville Fashion Alliance, an organization working to build infrastructure and nurture the eco-system of our regional fashion industry, so it’s super exciting to see all that’s happening here. We have some amazing designers in town – Elizabeth Suzann, Han Starnes, imogene + willie, Jamie and the Jones and Ceri Hoover are a few of my favorites.
Visit elisejoseph.com for more with Elise.
Like free stuff? Click over to Elise’s Instagram for a special giveaway! And follow her too because she’s rad.