Meet the Boutique: SWORDS-SMITH

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Everything we love about Williamsburg is in this boutique. Housed in a former factory with original brick and steel juxtaposed against neon accents and diagonal lines, SWORDS-SMITH hosts art installations, parties and pop-ups on the regular, and is stocked with an always inspiring curation of emerging and established designers. Briana Swords and R. Smith opened up shop in 2013 with a vision to create a different kind of retail concept and one that celebrates the independent spirit of Brooklyn. With former careers in interactive and fashion design, the husband and wife duo’s interests, aesthetics and values converge at SWORDS-SMITH. We caught up with Briana to get a peek behind the scenes.

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WHAT’S THE BEST PART AND THE MOST CHALLENGING PART OF RUNNING A STORE WITH YOUR PARTNER? The best part of working together is the collaborative, creative work of building something together that we both believe in. The most challenging part is hitting the off switch and not discussing the business during everyday life.

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