We don’t use the hashtag #girlcrush lightly, but there’s really no better way to describe how we feel about this designer. Plus we share it with Lena Dunham, Gigi Hadid, Grimes and more. We’ve got a serious crush on New York-based jewelry designer Shahla Karimi. The kind, talented and business-savvy woman designs some seriously unique pieces. We sat down with her to talk business, 3D printing and quiz her on all her favorite things.
HOW DID YOU END UP RUNNING YOUR OWN JEWELRY LINE AFTER WORKING IN THE MUSIC BIZ? I’ve worked on diverse aspects of production for a decade: from planning events as a personal assistant for the rapper Nas and singer Kelis to digital production at a record label (getting the Rolling Stones on iTunes), followed by merchandise product management and production for Warner Music Group and then President Obama’s 2012 election campaign. After the campaign I was hired by various agencies to do both digital and physical production, including a 60-piece apparel line for Vogue, where I got to work with 22 amazing designers like Victoria Beckham, Isabel Marant and Tory Burch.
The Vogue project marked my last big freelance gig. I had done every part of running a business, just never all at the same time and for my own brand. I learned how to turn No’s into Yes’s being a personal assistant. I became tech and e-commerce savvy working for record labels (transitioning into the digital world at the time) and digital agencies. And I built up my skills and network for production and marketing on the campaign and Vogue projects. There have been a lot of bumps in the road, but all of my past careers seemed to piece together like a jigsaw puzzle when I started my own company.