As a retail space and production studio in one, lululemon lab’s unique space is just as busy as the major city center just outside its doors in Vancouver, BC. Started as a design incubator for the global brand lululemon athletica, the lab operates outside the lines with their own collection that is designed, produced and sold exclusively in their West Broadway location. For anyone looking for something beyond the yoga pant for your next workout, it’s a mecca of fashion forward silhouettes and fabrics. Community is a huge reason why the lab exists, so local collaborations have been the name of the game ever since they began in 2009. Osei-Duro is their latest international hookup and we’re so excited to be the exclusive online retailer for the capsule collection starting this Friday, July 17th. Stay tuned!
We met up with the team at lululemon lab to learn more about their process (keep scrolling below for a look behind the scenes) and talked with Women’s Wear Designer Erika Rekis about how this new collaboration began.
HOW DID LULULEMON LAB COME TO BE? WHAT WAS THE INSPIRATION TO CREATE AN INCUBATOR FOR INNOVATION IN DESIGN FOR LULULEMON? The lab was born out of a desire to create a space for emerging designers to play and experiment in a way that big companies often miss out on. The combination of retail and design is modeled after the first ever lululemon store on west 4th and allows our design team to work right alongside our production team as well as chat with the guests to get direct feedback on existing designs as well as what we’re missing.