Behind the Scenes with 7115 by Szeki

7115 by Szeki NYC designr

In a time of fast fashion, it sometimes seems like brands┬áput so much time and energy into the trends that they forget about the people. The cornerstone to Szeki Chan’s design process is her customer. She founded 7115 by Szeki in 2012 from her Lower East Side studio with a mission to design “the hardest working pieces in your closet for years to come.” With two stores, one in the LES the other in Williamsburg, Szeki doesn’t have to rely on email surveys to get customer feedback. She meets as many of her customers as possible and truly gets to know what women really want. And it shows. The functional pieces have clean lines, timeless details and burst with TLC. We had to know more, so we asked and she answered.

 

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