Online eco boutique Ethica on ethical fashion and sustainable style

Fashion campaign from Ethica

It’s Earth Day tomorrow, so it’s always a good reminder to check in on how our consumption habits are affecting the planet. Ethica curates their online store with that in mind all year round.

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Focused on ethical and sustainable fashion, they want to create an online community where consumers can learn about sustainability and be connected to brands that are committed to social and environmental responsibility. Founded by sisters Melissa and Carolina Cantor, we love Ethica for the selection of rad brands making clothes we swear you will love and wear forever. We caught up with Carolina to find out how Ethica set out to change the way people shop and got the scoop on her best earth-friendly living tips.

WHY DID YOU DECIDE TO START AN ETHICAL FASHION STORE? We wanted to approach ethical fashion in a way that was exciting, thoughtful and transparent. People were skeptical about the idea of a multi-brand boutique that focused exclusively on ethical and sustainable fashion, but we knew that a strong selection of brands would speak for itself. More than that, we wanted to communicate why these products are special and why these designers are changemakers–that’s why storytelling is present throughout the shopping process. It wasn’t that long ago that people had to visit individual brands’ sites to learn about them, and we wanted to create a space where people could discover emerging designers who are transforming the industry, connect to their stories and follow their journeys. There’s a research component that’s inherent within ethical fashion, so the commerce and content belong together in a very cohesive way.
 

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