Drawing inspiration from ethical fashion trailblazers like Stella McCartney and the sophistication of Céline, Freedom of Animals is creating a new category in sustainable style: Feel (Really) Good Fashion. Not only are their sleek handbags and backpacks made with materials like recycled water bottles and organic cotton, the luxury line has partnered with a wildlife conservation fund to donate a portion of sales. No wonder they’ve amassed such a following (that includes SJP herself) in a couple of short years. There’s literally nothing not to love about this line so we had to get all the scoop from designer Morgan Boyle. Of course she’s just as cool as we thought she’d be.